What is ARIMI ?
Arimi, a high-end fashion brand from the vibrant city of joy, Kolkata, is all about celebrating individuality through made-to-measure clothing. They aim to redefine fashion by embracing the uniqueness of each person, breaking free from traditional standards of body size and shape. Arimi values the beauty of every individual, looking beyond physical attributes like shape, size, color, and height, to truly appreciate the essence of each person.The fusion of "Ari" from Aritra and "Mi" from Sumi has birthed the name ARIMI, symbolizing the collaborative spirit that drives their brand. In Japanese, ARIMI signifies independence and confidence, perfectly aligning with the ethos of their brand. It's a beautiful blend of their individual strengths and a
testament to their shared vision.
Aritra Das and Sumi Muktan met at the renowned National Institute of Fashion Technology in Hyderabad in 2015 and created a fantastic partnership that combines their different backgrounds and skills seamlessly. Aritra is an expert in surface design and detailed embroideries, while Sumi excels in creative pattern making and sustainable cutting techniques. Aritra hails from the vibrant city of Kolkata, known for its rich literary history and beautiful architecture, which has greatly influenced his artistic journey and added a unique cultural depth to his designs. On the otherhand, Sumi grew up in the gorgeous landscapes of Assam, surrounded by diverse flora and fauna, coupled with her early introduction to dressmaking under her mother's guidance, igniting her passion for design from an early age. Together, their collaborative work blends various cultural influences, creativity, and innovation, resulting in sophisticated designs that set them apart in the industry.
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